“A SMELL of muti in the tunnels will be replaced by scent” jokingly quipped the CEO of Avry Shlain- Garth Towell.
The former footballer himself Towell, made the remark at the deal to ink a three-year partnership with PSL side TS Galaxy at their head-office in Midrand.
The deal is not monetary but in-kind, and there could be possibility of exploring other financial opportunities in the future.
Avroy Shlain one of South Africa’s most recognisable direct-selling beauty houses, offers a wide range of skincare, fragrances, body care, and cosmetics.
It was founded by a Jew Avroy Shlain in 1973, whom according to the company’s chief financial officer Michelle North, is still alive.
On the partnership, Towell indicated they saw value in the club, hence it was easy to engage on the deal.
“This is a collaboration built on excellence, confidence and shared ambition,” he remarked.
With rain taking over the evening, a sign that all is well in our culture, the club’s charismatic chairman Tim Sukazi, alluded that the deal talks of “image enhancement in football.
“Through this partnership Avroy Shlain will engage with the TS Galaxy community through activations, campaigns and initiatives aimed at inspiring those within this community and beyond. This partnership is set to roll out to through a series of campaigns and match day activations that will bring fans closer both brands while driving meaningful impact,” read a media statement from the club.
Posed what the deal entails and if there will be any form of a logo of Avroy Shlain displayed on the jersey, Towell was quick to point out that will not be the case.
“No logo will be appearing on the jersey of the club, but will provide over R1m worth of products every season for the next three-years to the players. This means we’re the official personal care partner to Rockets,” he told SLM.
The ladies team will also benefit from the deal, a major integration into football ecosystem for the club.
For the club it means growing TS Galaxy’s commercial portfolio, potentially opening the door to lifestyle-driven campaigns that extend beyond traditional football partnerships.
The deal comes at the right time as Rockets has booked a place in the Nedbank Cup finals to be played in Polokwane in May.
Image Mdu Mphahlele (Avroy Shlain boss Garth Towell, recorded with TS Galaxy chairman Tim Sukazi, at the announcement gong held at the company’s head-office, Mindrand.)
