It is for this reason that Cadbury has embarked on a campaign to find more entertaining ways to express the joy and delight that Cadbury chocolate bars bring.
Having launched on the 1st of August,
the Cadbury WonderMunchFul campaign calls out to South African consumers to spark their creativity by asking them to make up new words to best describe their favourite Cadbury chocolate bar.
By creating their own unique words participants stand a chance to win their share of R1.2 Million in instant airtime and data as well as other awesomelicious daily prizes every day until the 30th of September 2016.
“In the spirit of ‘Freeing the Joy’ we are very excited to see what fantabulous words Cadbury fans will come up with”, says Grant Van Niekerk, Mondelez SA Category Lead for Chocolate.
“We encourage consumers to literally think outside the chocolate box and come up with original WonderMunchFul words for a chance to win.”
To enter consumers simply need to purchase any two Cadbury chocolate bars, and submit their name and the last 4 digits of each barcode to 33355.
Once entered, the participant will receive an automated response to confirm whether they have won an instant daily prize of airtime or data. Then, whether an instant prize win was awarded or not, each participant will have the opportunity to increase their chances of winning more fabulous prizes by submitting their own unique ‘WonderMunchful’ word.
This will afford the participant an entry into the daily prize draw for a chance to win a tablet or cellphone.
Winners will be required to provide their original till slip as proof of purchase of any two of the following participating Cadbury chocolate bars; 46g Lunch Bar Original, 46g Lunch Bar Dream, 48.5g Cadbury 5Star, 53g Tempo Original, 46g P.S Original, 46g P.S Caramilk and 40g Crunchie.
For more information and Ts&Cs on the Cadbury WonderMunchFul campaign visit Facebook at CadburyPS, LunchBarSA or Cadbury5StarSA.
You can also tweet Cadbury Chocolate Bar Twitter page on @CadburyChocBar using #WonderMunchFul.
