PHILLIP Morris International world’s number 1 nicotine pouch ZYN, champions’ new ideas and technology.
Initiated in Sweden, as a way to enjoy tobacco free, smoking free and vapour free alternative, its only intended for adult consumers, not as alternatives to quit nicotine altogether, as we heard during media briefing held at Maranello, Italy recently.
The partnership between ZYN and Scuderi Ferrari HP- of which the world’s favourite car race revs off in March, as part of the Australian Grand Prix- is an indication of taking the brand to new heights: innovation and science.
As PMI’s Vice-President Smoke-Free Product Global Brands Yann Marois stated: “For decades, our partnership with Ferrari has been rooted in innovation, and technology – but now we’re adding a new layer to it. It’s no longer just about engineering or performance; it’s about how we think, how we show up, and how we connect with adult nicotine users in a more intentional, more present way”.
Surrounded by iconic cars that have shaped motorsport history, the Ferrari and Philip Morris International partnership is anchored on similar values—excellence, pushing innovation boundaries, and being fully present in the moment.
PMI’s President Oral Products Nikolaus Ricketts remarked: “This moment is about empowerment—giving adults better choices than continued smoking, grounded in innovation and designed for real life.
It represents a future where progress in our industry is 1 PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from January 2025 to July 2025 measured not only in financial performance, but in the positive impact we can create for consumers and public health.”
The category is still at the beginning of its journey, but its power is undeniable, commented Ricketts.
And its making headways in South Africa, considering some of the activations ZYN has been associated with, and Africa’s biggest township Soweto is next on its radar.
ZYN offers a wide range of flavours, from cool mint to Espressino that has a taste of coffee with hints of cocoa and caramel- available from R35.
ZYN is all about how adults experience nicotine, globally!
Whether in a meeting at work or spinning vinyls at a friend’s party, nicotine pouches are a convenient choice for adults who want to enjoy nicotine whenever, wherever without having to step out for a smoke-break.
Sydney Morweng was hosted in Italy by PMI-SA.
Image SLM (Lorenzo Giorgetti- Ferrari’s chief racing revenue officer -left- recorded during media engagement in Maranello, Italy).
