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Absolutely and resolutely Absolut!

Its winter time once again and for some losers like yours’ truly, Vodka is a best medicine. Agree?

Best preferred by Russians as we’re told to believe, this year the Absolut Vodka bottle has been redesigned and updated with two line logo, a new script, a redesigned medallion, reduced glass weight and a new brand signifier, since its launch in 1979.
But since everything is evolving the latest Absolut bottle is now ‘hand’ crafted in Åhus- Southern Sweden-which will play host to world champ competition later this year. And South Africa is presented for the very first time.
Peder Clason, Global Brand Strategy Director, Absolut says: “The Absolut bottle has been iconic for several generations; now it’s time to make the next bold statement for Absolut.
Our goal has been to transform an already perfect bottle to make it even better. We were extremely privileged to work with the very best creatives within their discipline. The new bottle maintains everything that is Absolut Vodka – bold, original and creative, making it ready to face to future.”
Talk of creativity; the services of leading designers were solicited such as Luca Barcellona (Calligrapher) and Martin Mörck, (Illustrator and Engraver) to produce the- end product.
“While the bottle has evolved, the Vodka remains the same. As part of its ‘One Source’ philosophy, every bottle of Absolut is crafted in the village, where vodka-making knowledge has been accumulated and passed down through generations,” continued Clason.
The seal on the bottle features a portrait of Lars Olsson Smith, the founder of Absolut who pioneered the continuous distillation process.
The Absolut new bottle will be available worldwide in 2015.
I await with bated breath for ‘my’ bottle since winter is upon us!

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