“I LOVE”, thus gushed cuddly YFM’s DJ Sabby.
The Mandeni-raised radio celebrity was speaking his mind upon being asked what love meant to him, at a Cadbury P.S. promotion inside a Maponya Mall, a hive of activity with Saturday shoppers.
During the month of love and just a week before the much vaunted St Valentine’s Day – the, The Best Drive presenter thereafter wasted no breath by launching into a tirade of how the day has been commercialized – in the process distorting its essence standing, not only for romance, but for love of family, friends, colleagues, parents, etc.
Since the World is a mess, opined the radio man, in addition to the permeating of so much negativity – much reign ought to be given to celebrating Love!
Also giving of their time at the event was Alberton resident and actress, Makgotso Monyemokethoe.
The affable “yellowbone” struck some figure in a red-and-black cotton and lace dress [designed by a stylist buddy of hers] and passing shoppers, upon recognizing her, incessantly beat hasty retreats to her space to invariably engage in banter and snap selfies with her.
The 26 year old Brunel University [in the UK] Theatre Studies & Film graduate got very much into the spirit of the moment and at one point acceded to the request of some kids by plucking out white heart-shaped balloons forming some decoration structure at the Cadbury space, and thereafter gave out to them.
Having instantly spotted the erstwhile Muvhango and Isidingo actor, Cleo Mkhaliphi, a middle-aged passerby approached Monyemokethoe and immediately rolled out words of affirmation praising her uniqueness, beauty and above all, encouraging her not to let other people put her down!
Upon being queried regarding the effect of such feedback from a fan – the television star replied that the appreciation meant a lot to her. Equally generously giving of her attention to the media and visitors, the former Isidingo protagonist declared that she believed in Love; that God is Love and that Valentine’s Day was not only about the boy-meet-girl context, as generally misunderstood out there.
Revealing that she was currently single when pressed more regarding matters Love, Monyemokethoe couldn’t had been a more appropriate celebrity for the confectionery brand to rope along for its competition and complimentary activation since, in some of the roles she had been cast in in dramas, some of her characters had had to negotiate the topsy-turvy rigours of matters of the heart.
Appearing to cast a magnetic spell to the crowd, some spell-bound men offered to buy her chocolates and thereafter send her messages of endearment.
Meanwhile, visitors milled around the brand’s space to either record special video messages to loved ones and acquaintances from inside a designated booth or have chocolate bar codes scanned, in order to enable them to also enter a competition offering various prizes.
Cadbury P.S. has announced three exciting ways to tell your loved one how you feel this Valentine’s Day. New personalized messages, a competition and a video booth – this Valentine’s Day, you can truly say it with P.S.
“I’m glad I swiped right”, “crazy loves company”, “you’re my cup of awesome” and “I don’t know what’s tighter, our jeans or our friendship”. These are a few of the limited edition messages that can be shared across the country this Valentine’s period, as Cadbury P.S. gives consumers a chance to personalize their love through fun, and quirky messages.
All that consumers need to do is buy a Cadbury P.S., scan the QR code and create a personalized e-card with preferred messaging and graphics supplied.
Adding to the fun and excitement, Cadbury P.S. will be running a ‘Share the love’ competition from 15 January until 28 February 2018. To enter into this amazing competition, consumers need to buy one of the four participating Cadbury P.S. bars with the messaging – “YOU’RE AWESOME”, “BIG hugs”, “IYOU” or “Be my Bae” and enter by scanning the QR code on pack, and following the prompts.
This competition allows consumers to stand a chance to win 1 of 4 experiences, including a full spa day with a hot air balloon ride with a loved one; 2 x Apple iPhone X’s with cellphone accessories for you and your bae; an awesome full blown customized party experience; and finally a makeover and shopping spree for you and your person.
Building on the excitement of the campaign, the team will be embarking on a national roadshow and taking the personalization of Cadbury P.S. to new highs, by giving consumers a chance to record personalized messages for their loved ones in the Cadbury P.S. video booth!
To enter into the booth, all you need to do is purchase a participating Cadbury P.S. bar that you would like to customize and record your personalized message in the Cadbury P.S. video booth. This unique video is the perfect gift to give your loved one this Valentine’s Day and make their day that much special!
The Cadbury P.S. video booth will be travelling across South Africa, dropping in at Eastgate and Cresta Shopping Centre (20 – 21st January 2018), Southgate and Menlyn Mall (27-28th January 2018) and Maponya Mall (09 – 11th February 2018) in Gauteng before heading to Canal Walk (02 – 4th February 2018), and Gateway (09 – 11th February 2018) from 9am to 5pm daily.
The Cadbury P.S. video booth will also be making an appearance at universities around the country, including: UCT (06th February 2018), North West University (08th February 2018), DUT (08th February 2018), TUT (13th February 2018), UJ (13th February 2018), Wits (14th February 2018) and finally Monash (14th February 2018).
Said Mondelez SA Category Lead for Chocolate, Grant van Niekerk: “Cadbury P.S. is known for sharing heartfelt messages and we can’t wait to take our brand to new heights this Valentine’s by allowing consumers to customize their Cadbury P.S. with their personalized video to their loved ones.”
Personalize your LOVE this Valentine’s period and stand a chance to win with Cadbury P.S. Four prizes are up for grabs, each valued at over R50 000.
For more information on this competition, visit www.cadbury.co.za, or @CadburyPS on Facebook page or follow us on Twitter on @CadburyPSBar. #SayItWithPS