LAST YEAR I entered my last name onto the system as part of Castle Milk Stout's carrying clan names on the beer Can campaign.
Yet, till today I’m still awaiting to see my surname splattered on that Can.
Fast-track to 2019 the rich, dark and smooth beer has tried to outmaneuver me by initiating another concept: Clan Beats. They won’t win…
Talk of rich, dark and smooth- what comes to mind, hmm Dj Maphoprisa, Sho
Madjozi, Sjava or better still Thandiswa Mazwai or KB Motsilenyane?
The four mentioned trailblazers have been confirmed as artists behind the Clan Beats concept, whose personal experiences showcases Africa’s heritage. DJ Maphorisa is the producer of Clan Beats “Extended Play” (EP).
The concept bridges the gap between younger and older generations, while the brand aims to talk to a wider audience and make room for much-needed dialogue about African culture and practices.
Call it generational-mix (out of respect for the elders) the young-ones will be accompanied by able voices of poetic and last years’ inductees (Zolani Mkiva and Stoan Seate), Dr Sithole and Madala Kunene- all wordsmiths in their own right.
The campaign is geared at encouraging South Africans to get back to their roots and embrace being African in any way possible- since September in mzansi is celebrated as Heritage Month.
Castle Milk Stout’s Marketing Manager, Phindile Ndzekeli had this to say:” Following the success of the Get it Back campaign in 2018, the brand conducted research with our consumers to find out how we could assist in the preservation of African traditions.
Clan Praises are viewed as an important part of our origins as Africans and play a key role in retracing our lineage. Knowing your heritage is an integral part in celebrating and forming your identity.
Our research further indicated that the best way to get our consumers to really engage was through the universal language of music. We partnered with DJ Maphorisa who has been dominating the airwaves for many years, but of greater importance is how versatile he is as an artist and producer,” said Ndzekeli.
“We then drew up a criterion of the kind of artists and praise singers which we wanted to work with. The amazing artists on the Clan Beats EP are carefully selected cultural advocates who embody what the campaign is about,” she said.
The brains behind the concept went further to unleash what will be known as Clan Vlogs and Castle Milk Stout Clanopedia, respectively.
This would allow customers, consumers and Castle Milk Stout drinkers to register their clan praises with the aim of providing reference and accessibility of clan praises for future generations.
And boom- on the social media pages you’re bound interact with the likes of Nelisiwe Sibiya; Wiseman Mncube; Ifani and Hulisani Ravele, who alongside Gogo Dineo; Baby Cele and Mzilikazi wa Afrika, will discuss matters of cultural practices in a modern society.
The EP will be launched in Johannesburg on the 18th of September and the EP is set to be released on Heritage Day, 24 September.
In addition to the limited edition 500ml Clan Cans, the brand will also release 750ml Clan bottles. (Psst I have been reliably informed it can be enjoyed with milk and so the story goes… since this is a family platform- shall live it there).
Yes, I’m still waiting for my last- name to be splashed on that Can, asseblief!
Follow Castle Milk Stout social pages for more information. Image (Clan Beats Producer – DJ Maphorisa ,Spiritual Healer & Radio Presenter – Gogo Dineo, Radio Host & TV Presenter – Hulisani Ravele, Castle Milk Stout Marketing Manager – Phindile Ndzekeli , Actress & Musician – Nelisiwe Sibiya, Musician & Presenter – Stoan Seate, at the Castle Milk Stout:-