The Korean consumer electronics giant Samsung, signed a three-year deal that would sponsor both Cricket South Africa and Proteas.
Apart from huge financial injection (value unknown), Samsung will provide mobile, touchscreen devices and cameras, branding rights at all cricket stadia across the country and the Samsung logo will be on boundary ropes and Umpires clothing at RAM SLAM matches.
Touch screens will be used at the Supersport studios and pitch side during international and RAM SLAM matches (excluding 2015 ICC Cricket World Cup).
“Of course we are excited by a global giant like Samsung coming on board,” commented CSA Chief Executive, Haroon Lorgat.
“Both the Proteas and Samsung are world-famous global brands that are synonymous with quality performance and reliability. It is truly a great fit and we are very proud to welcome Samsung into our already impressive family of commercial partners.”
Samsung currently sponsors the Boks squad that is also hard at work preparing for Rugby World in 2015.
“We are honoured to be a part of the CSA family and look forward to delivering innovation that will assist cricket in South Africa both on and off the pitch.
We hope that our contribution will leave a legacy that will change lives for years to come,” says Matthew Thackrah, Deputy MD of Samsung Electronics SA.
“When it comes to sport, South Africans are extremely passionate and cricket is a firm favourite with fans from all walks of life. These games are very popular with the crowds and the Proteas are a very successful team, consistently ranking in the top three nations in both the Test and Limited Overs formats of the game.”
A R1 million will be donated to the Nelson Mandela Foundation, when the batsman strikes 4-6-6-6-4 in consecutive boundaries, during the RAM SLAM.
