GAP, THE casual clothing and accessories brand known for its modern approach to American optimism, today announced its re-entry into the South African market through a distribution partnership with Hyvec Group.
The partnership will introduce the brand to customers through Gap-branded stores in South Africa and Mauritius, beginning with the launch of Gap’s first freestanding store in Johannesburg in November.
Launching in the country’s largest shopping center, Gap will open on November 26 in the Mall of Africa with the brand’s Summer and Fall collections for men, women, kids, toddlers and infants.
The store will offer a wide variety of elevated essentials including denim, t-shirts and hoodies as well as the brand’s signature logo products for the whole family.
“Since we exited the market in 2017, it has been a priority to evaluate future partnerships for Gap in South Africa and to restore confidence in our loyal Gap customer base. By partnering with Hyvec Group, we are opening an exciting chapter in our growth strategy and are incredibly energized about what the future holds,” said Roy Hunt, SVP of Inc. Franchise & Strategic Alliances.
After the store opening in Mall of Africa, the Hyvec Group plans to carry out a sustained national growth plan with additional store openings in South Africa, as well as the Bagatelle Mall in Mauritius. “We are beyond excited to bring in a brand that take’s “pride in creating products our customers love while doing right by our customers, community and planet.
Gap is not only the embodiment of youthful energy, but is also a range of denim led & responsibly produced elevated essentials. And we are bursting to return this family brand to Mzansi,” says Yogesh Soowamber, Regional Manager for Africa (Fashion Division).
In honor of the launch, the store will offer special promotions and discounts to consumers including 30% off on all products in-store plus an additional 10% off on the 5th of December for the consumer event.
The health of employees and customers remains the top priority, and the teams have implemented enhanced safety measures to prioritize the health and safety of the Gap community including ensuring that all attendees will be wearing face masks, a limited number of consumers will be allowed in the store at a time whilst adhering to social distancing rules.
The launch reinforces the brand’s commitment to meeting the customer where they are while also implementing health and safety measures to make the store a trusted place for customers to shop as the world continues to navigate the global pandemic.