THE NEW logo speaks to us, signifies our heritage and shows the importance the Baobab tree plays in our lives, quipped Andrew Dipela- Limpopo Tourism Agency board chairperson.
He was addressing media at the unveiling of the historical logo of
the agency held at the Euphoria Golf Estate and Spa, Mookgopong in Limpopo.
According to Dipela- who ‘cheekily’ pointed out ‘when I’m in a suit, it shows I’m happy’- attributed the result of this daunting task to series of consultation processes and negotiations with other stakeholders, whom some came in large numbers to witness this auspicious occasion.
“The Baobab tree is the only tree in Africa that an Elephant can’t break down. Therefore, this means as Limpopweans we’re strong like that,” continued Druza as he’s known from his soccer administrative days and an ardent Golf enthusiast, who also forgave us for a photo-shoot opportunity before teeing- off under the soaring heat.
In June this year, a media colloquium was held at which concerns were raised regarding the province not having a unique differentiator but also that the agency’s brand and payoff line is confused with that of Brand SA, hence it was unanimously agreed the new logo would be ideal going forward.
Bibi Kotsedi, the interim Limpopo Tourism CE also weighed in that the logo will be used as a tool to market the province locally and internationally.
Currently, the province is the third most visited internationally, albeit no figures were readily available.
Gerhard Franken, chairperson for Limpopo Tourism Association believes the openness at the agency has gone on to foster a healthy working relationship, whereas in the past things would only be imposed on the association.
“We’re happy with the outcomes following the consultations with us as the association; hence a good response from the attendants at the launch.
Ours is to transform the industry and allow everyone to also benefit from opportunities presenting themselves in the tourism sector in the province,” says Franken, who was voted on the board in 2016.
On the contentious issue of crime, Dipela said they’re in consultations with the security cluster to identify loopholes and strengthen were possible to avoid being caught ‘red-handed’ following the unfortunate incident were 36 Dutch tourists were robbed traveling from the OR Tambo International Airport en route to Fourways, recently.
Meanwhile, good news for football lovers though, is that Premier Soccer League outfit Baroka FC has partnered with the agency to conscientious soccer fans in Limpopo and outside the province to vote for the their ‘keepers goal in the 2017 FIFA Puskas Goal Award.
Oscarine Masuluke, Baroka’s goalkeeper scored a beautiful bicycle kick equalizer against Orlando Pirates in November last year, as a result it was entered to be among the best scored goals in the world.
Smiling from ear to mouth Baroka’s CE Morgan Mammila told SLM in confidence that apart from social media, they will embark on massive campaigns in the form of traditional to activation’s in an effort to encourage football lovers to cast their vote for Masuluke.
I have, where is your vote?