NIKNAKS SA’s top-selling snack is celebrating its 46th year edition and to top it all, it unleashed its mzansis first of its kind 4D Experience in Soweto, by hosting a conference at the University of Johannesburg-Soweto Campus last week.
The 4D Experience, celebrating all thingsstreet and urban culture, is youth orientated concept and had influencers to drive the message countrywide.
The conference, held under the slogan, #LovedByTheStreets, is championed to to shape movements, embrace and usher in a new generation of trendsetters who use street art to express their individuality.
MTV Base’s VJ, Tshego Koke, songstress, Moonchild Sanelly, DJ Sabby, rapper Kay-E and NikNaks Brand Activation Manager, Sikelela Finini, were panelists, who gave lending voices as the new school of street culture.
UJ students also partook in the discussion.
To participate in the NikNaks 4D Experience, all that’s needed is to purchase any two packets of NikNaks and bring them to the yellow NikNaks Experience on your campus or at your local malls.
“The aim of the conference goes beyond simply applauding NikNaks for having been around for so long. It also serves the purpose of celebrating the dynamism and vibrancy of street culture.
From dance, fashion, skateboarding, to gqom and [graffiti] tagging, we are saying NikNaks recognises the energy of the streets along with the power street culture has in being a catalyst for change in both past and current generations,” says Sikelela Finini, NikNaks Brand Activation Manager.
Other locations expected to experience the relish are Maponya Mall, on September 21 and 22, 2018 in Gauteng; UKZN Westville Campus, on September 25 and 26, 2018 and Bridge City in Kwamashu, on September 28 and 29, 2018.
Hitting up the Bay, students at NMMU on October 9 and 10, 2018 can join the fun.
The yellow chambers will then make an appearance on October 12 and 13, 2018 at the Kenako Shopping Centre in the Eastern Cape. Swinging into CPUT Bellville Campus, students can experience the marvel on October 16 and 19, 2018.
The 4D Experience finale will be held at the N1 City Shopping Mall in Goodwood, Western Cape on October 19 and 20, 2018.