“I SEE Soweto as a great source of inspiration because despite political struggles, the creative aesthetic of the area is often at the forefront,”says the affable Karabo Poppy Moletsane- a local female artist responsible for the infamous Soweto’s landmark towers design in Orlando, Soweto.
She was addressing media as part of celebrating the significance the towers have brought or played in the ordinary lives of Sowetans and the superior golden Lager, the only beer born and brewed eKasi.
She continued:” This aesthetic is not one that is trying to be like another, it is one that has been cultivated by South Africans, for South Africans –from street art to music, we see a great reflection of our country.
It is unmistakably ours. Soweto isn’t just in the people of Soweto, but in the people of South Africa,” she said, punching the air with pride.
Soweto Gold–Superior Golden lager is a beer that celebrates and brings together true brothers with the spirit eKasi, celebrating a deep friendship born from a lifetime of shared stories and experiences.
“By making use of the talents of Karabo, we celebrate the people through the people. For us, this is more than just a mural on a tower, it’s a piece of art that represents, and celebrates, the spirit eKasi, which our Kasi brothers across the country can take pride in,” says Ndumiso Madlala, one of the founders at Soweto Brewing Co., that is in partnership with the world’s favourite beer Heineken.
The tower design captures the vibrancy of Soweto, the Kasi connection moments that bring its people together, the expressiveness of language and the pride of its people.
With a lineage rooted in Soweto, Moletsane’s art vividly interprets the heartbeat of Soweto’s streets.
Yes, visit the cooler towers and also enjoy some bungee-jumping- one of the tourists’ draw card-accompanied by a cold Soweto Gold Lager, of course…