IF THERE’S one thing about Coca Cola; it is to market its brands cut across.
Never to rest on their laurels despite being a world class soft drink, they released their energy drink Energy, in South Africa, and barely three weeks ago -they unleashed the coffee infused cola drink- Coca-Cola Plus Coffee.
Its called marketing 101 – for the uninitiated, finish & klaar!
“We are constantly listening to consumers. We are proud to bring Coca-Cola Plus Coffee to SA and offer South Africans more of the drinks they want,” says Coca-Cola Southern & East African Business Unit Marketing Director, Stephan Czypionka.
A sparkling fusion of mild sweetness and a rich bold coffee aroma with subtle caramel notes, Coca-Cola Plus Coffee contains coffee powder made from real Brazilian coffee beans.
Adds Czypionka: “The result still has Coca-Cola’s well-known taste with a mild sweetness and a rich bold coffee aroma, creating a multi-sensory experience. Only the delicious original flavor of Coca-Cola, now with a blend of Coffee, will give you a refreshing upliftment you need to stay on top of your day!”
Coffee in Sub Saharan Africa is perceived as a luxury product, but is a growing market. With Coca-Cola Plus Coffee, Coca-Cola is tapping into the growing popularity of ready-to-drink coffee products popping up all over the world.
Already released to much fanfare in Australia, Japan, Italy and Vietnam, avid drinkers from these markets have shown their delight in the new infusion, saying the cola and coffee hybrid has a great coffee aftertaste with the fizz – therefore pepping up their day, making Coca-Cola Plus Coffee an ideal afternoon treat.
By the end of 2019, Coca-Cola Plus Coffee will be available in 25 countries around the world, gaining the company a firm foothold in the global cola-coffee hybrid market.
Coca-Cola Plus Coffee retails at a recommended price of R10 at leading supermarkets countrywide and Coca Cola Energy goes for R15.
I enjoyed the Energy at the launch and would recommend it, still await the delivery of Plus Coffee…