This was evident as the ‘Mangwane‘ hit song star unveiled his latest red mobile phone joint partnership with leading telecommunications MTN, last Thursday.
The North West born Refiloe Maele Phoolo is the face of the AG Mobile (AG#hashtag), a 4G LTE mobile device available exclusively through MTN outlets.
This is the first for AG Mobile to have collaborated on the design aspects, colour of the device with a celebrity.
For some, it was for the first they saw Cassper perform his latest hits ‘Mangwane‘ and ‘Malome‘ featuring one of SA music giants Mahotella Queens.
AG Mobile spokersperson Nicole Sochen, who have been in partnership with the award winning musician since last year and supported during the says, for them its about pushing that envelope and support artists who are relevant to their brand.
The unveiling held at MTN head office, was attended by key industry players, celebrities, media and hangers-on.
Larry Annetts MTN chief consumer officer says, the partnership further entrench their relationship with Cassper, who is the company’s multi-million brand ambassador.
Although he’s been decsribed as arrogant and too much of himself, after the performance Cassper mingled with everyone who cared to share a piece of him.
Meanwhile, Cassper will begin his #AgMobileRefiloeAlbumTour at Mahikeng Civic Center on May 27.
Tickets are now available at Computickets from R100, but those who own the latest gadget get in for free!
