Reclaiming their spot as number one tourism destination of choice.
This was confirmed as the Durban Tourism activated its Winter Campaign in both Gauteng and Cape Town this past weekend, respectively.
The key message is to conscientious South Africans to visit Durban. It is open for business after-all.
“Durban is the number one tourist destination for everyone,” says Miseni Duma, spokesperson for the Durban Tourism.
“Our Durban Winter Campaign and the HDJ Pop Experience seeks to strengthen tourism partnerships with both local and international markets,” said Duma, at one of their activations held at the swanky Ferguson on 35 eatery in Illovo, Sandton on Sunday.
The media and trade launch took place at the hip and happening Monarch Restaurant in Sandton, on Friday evening, followed by an activation at Mall of Africa on Saturday.
“Durban remains top priority especially this time of the season, as thousands come down for warm weather.
As such, we aim to continue doubling our efforts with City’s partners in the business tourism sector that everything is on track and safety remains a priority,” says Duma, who also indicated the money-spinner Durban July experience is on track to welcome thousands of tourists in the City of eThekweni.
He said they also look forward working with SMMEs in the province as part of supporting and accelerating their enterprises pre and post the HDJ.
Since the outbreak of the pandemic the actual economic impact in Durban was a loss of 50 000 visitors, R110m in direct spend, R280m in tourism GDP and 600 jobs.
This has grown due to recent floods.
But as Durban Tourism and other entities we’re optimistic we shall overcome these unfortunate incidents; as we reclaim our number tourism spot in the country, he said.
‘Ngathwala Ngaye’ the controversial hit song produced by well-mannered super- star Mondli Ngcobo, says he looks forward seeing tourists coming down to eThekweni after a two-year hiatus due to the pandemic.
The HollywoodBets Durban July is on 2, whose theme is “Show me the Honey”.