MYRIAD attractions and sites that commemorate and celebrate the province of Gauteng, will be promoted at the World Travel Market Africa (WTM).
Destinations such as Cradle of Humankind World Heritage Site and Dinokeng, Constitution Hill and marketing partner Gautrain, will be exhibited during the three-day travel market at the Cape Town International Convention Centre.
According to Barba Gaoganediwe- GTA spokesperson, this forms part of the celebration of 30 years of democracy.
“Gauteng boasts a myriad of attractions and sites that commemorate and celebrate the remarkable journey to the freedom we enjoy today. Through the packaging and sales of the golden story of liberation, democracy and freedom which has its tentacles all-over the province of Gauteng, the GTA seeks to entice the hosted global buyers with this approach,” he says.
The 2024 WTM edition will see attendance of over 6000 travel industry professionals and related industries with over 700 companies exhibiting and more than 45 hosted buyers from the world’s leading travel and tourism markets and destination marketing agencies.
As a top priority, the province showcase and focus at this year’s WTM Africa will center around joint-efforts aimed at addressing crime and grime issues, investments, and partnership opportunities in the revitilisation and building of tourism infrastructure in townships and less visited areas and the amplification of the thought-leadership and stewardship role of destination Gauteng is building and presenting a Pan-Africa and regional approach to tourism development, management, and marketing.
“This partnership and co-creation driven approach to marketing is key towards increasing Gauteng’s market performance, increase bed nights and better product packaging and pairing”, noted GTA CEO- Sthembiso Dlamini.
Apart from the many trave trade sales engagements and leads generation sessions planned for the 3 days of the show, Gauteng will also use the platform to explore trade and investment opportunities for tourism and participate in business exchange activities and provision of market access opportunities for some of the province’s SMMEs, concluded Dlamini.
WTM Africa is a leading business-to-business exhibition for inbound and outbound African travel markets, set to provide exhibitors, buyers, media, and travel trade with year-round access to travel trends, sales leads and technological solutions that’s drives tourism recovery and growth.
The travel market show wraps up on Friday 12.
Image (The Maropeng-Cradle of Humankind is one of the main attractions being exhibited at the WTM Africa in Cape Town, as we commemorate 30 years’ of democracy).
