MELROSE Arch came to a standstill during the Johnnie Walker Blue Label Pop-Up Store.
From November 22 to December 15, you are invited to enjoy exclusive whisky tastings and multi-sensory experiences as you explore and indulge in the finest expressions from the Johnnie Walker Blue Label collection.
Guests and whisky enthusiasts, connoisseurs came in large numbers to experience the class associated with the brand.
Johnnie Walker Blue Label is celebrated for its unparalleled depth of flavour and during our tastings, you will have an exclusive opportunity to savour the rare flavour and discover the art of this exceptional Scotch and other Johnnie Walker blends such as the newly launched Blue Label Elusive Umami, Johnnie Walker Green Label and the iconic 12 year old Black Label, says Natalia Celani, Marketing and Innovations Director at Diageo.
“We are excited to present our prestigious luxury brand Johnnie Walker Blue Label to consumers this holiday season and what better way to do this than having a one-stop shop for our customers to come and immerse themselves in a tailored experience. We are fully aware that shoppers anticipate exceptional service, meticulous attention to detail, and premium gifting options.
Hence, we have conceptualized this experience to transform these aspirations into a reality through the pop-up experience,” says Celani.
Image supplied (The Johnnie Walker Blue Label Pop-Up Store in Melrose Arch is open from Nov to December 15).
