Mpumalanga Tourism’s festive campaign to quell declining numbers

This is part of drumming up the numbers to the province, following a dismal decline from 29% (2.2m) in 2015 to 1.7m in 2016 in Domestic trips.

On a mission to drum up the numbers. MTPA’s Gao Seleka says the campaign seeks to draw interest from locals. Image SLM

‘The decline in domestic trips has not only affected Mpumalanga province but the country as a whole although Mpumalanga was hit the most and this is mainly due to the economic conditions experienced”, says Xolani Mthethwa- Head of Tourism at the agency.

Limpopo Tourism is currently leading the pack on Domestic front.

Asked if the result of the decline was also exacerbated by crimes that have hit popular tourism destinations, Gao Seleka- Senior Manager Business Tourism- nonchalantly said no, considering the attack that took place on tourists recently.

‘Unfortunately, that is not the case following our findings,” she told members of corps during a media brief in Johannesburg on Wednesday.

The Festive Season Campaign will target social media platforms as well as radio and print media to encourage the domestic market to visit Mpumalanga during this season.

Albeit the presentation lacked the juicy bite, various destinations (apart from Kruger National Park) will be marketed at affordable rates.

It runs from November to January 2018.

The campaign will also partner with initiatives such as the Easter campaign and work in tandem with departments of Road and Transport to promote safe travel.

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