MUREZA AUTO Company has arrived to disrupt the market.
It debuted its cars in South Africa last week by releasing first batch of their 100 Pime8 hatchback.
The company is led by Zimbabwean Tatenda Mungofa, as chief executive of Mureza Auto, and has female partners in South Africa.
Mungofa described the move as “a huge milestone in our aim to become Africa’s leading automobile maker” he was quoted in a statement.
According to the company, the cars are suitable for Africa’s tough terrain.
The African car manufacturing brand is registered in Zimbabwe and South Africa, their name “Mureza” is a shona term for “Flag” the founders want to be the flag wavers for an indigenous African motor industry.
Mureza Auto Company is financially backed by international investors.
The company also aims to create employment in South Africa as it offers job opportunities. This is a much needed initiative as it will develop the skills that people in the country have as well as create sustainable employment for the long term.
For the market to better understand its vehicles and all other related offerings from Mureza, the company will have a host of seminars, training workshops and certification courses that will be offered in partnership with reputable institutions.
The following categories will be offered: Vehicle maintenance and repairs, Auto electrical and diagnostics, Service delivery and customer care, Electric vehicle (EV) systems and maintenance and EV Infrastructure design, installation, operation and maintenance.
The cars are assembled in Rosslyn and Pretoria.
The Prim8 line-up will be available in two variants, with a suggested retail price of R196 000 in South Africa and $13 500 in Zimbabwe. Other models in development include the T1 bakkie, which is inspired by Prime8, as well as the Athlete and Tusker models, which will be released next year.
Image (The new Pime8 hatchback is now available in SA and Zim).