WOULD Tequila become a leader in spirits category in SA, as it dominate the US market?
Well, this question could be answered in so many superlatives, but in mzansi we also do enjoy sipping on tequila.
Recently, the world’s leading brand Diageo unveiled its latest innovation, Don Julio Blanco to the South Africans, with a new concept known as ‘The Don’s Table‘.
Surrounded by hills and mountains this scenic view Muldersdrift- a drive from Joburg, was the host venue as the sweltering sun did no justice to guests, who had to look for umbrellas and take cover on shades, last week.
This was not just any introduction to the market; it’s an invitation to step foot into the enchanting realm of Tierra De Don Julio, where tequila aficionados and enthusiasts alike can be swept off their feet on an immersive thrill ride of discovery, education and, of course, tequila-infused celebration.
The experience is to bridge the gap between the tequila in your glass and the spirit of Mexican food and dance, as various live performances entertained guests throughout the day.
Now, picture yourself getting cozy, mingling with fellow aficionados and soaking in the rich heritage through storytelling that’s so immersive you’ll feel like you’re right there in the agave fields of Jalisco where the brand was born. And it’s not just about sipping tequila; it’s about building a vibrant community of fellow aficionados who appreciate the sheer artistry and craftsmanship that goes into each and every bottle.
But hold on to your sombreros, folks, because The Don’s Table isn’t just a physical place; it’s an experience.
Natalia Celani- Marketing Director at Don Julio says: “We are absolutely over the moon to introduce The Don’s Table to our beloved South African consumers.
This concept is more than just a way to savour our exceptional tequila; it’s a one-of-a-kind opportunity to dive headfirst into the captivating saga of Don Julio Gonzalez, the trailblazing visionary behind our iconic brand.
Through The Don’s Table, we’re not just sharing our tequila; we’re sharing our passion for exceptional devotion.”
Tequila is slowly becoming a leader in the sprits category, surpassing whisky in the US and growing exponentially in our shores, continued Celani, indicating ‘The Don’s Table’ is our way of enlightening consumers, taking their tequila knowledge and appreciation to the next level!”
Who knows mzansi could be a next big thing for tequila- during this summer period…