Assignment: use paint, brush and colours Hennessy is synonymous with and create a spectacle-finish & klaar!
A New York Harlem graffiti artist-turned-art world phenomenon urban artist JonOne’s work is a unique talent who shares many traits with Hennessy, according to Peillon, Chairman and CEO of Maison Hennessy.
In creating the new design, JonOne applied layer upon layer of splashes of colour, intermixed with Hennessy’s own imagery – thus echoing the complex layers of flavors and aromas the Master Blender creates during the blending process.
Over the course of several days and nights, JonOne painted layer upon layer to create a canvas that would become the bottle design itself, and in doing so, established a rich visual language for the collaboration.
“Jon has an open spirit, he stays curious. His passion lies in constantly pushing his work to new heights, new territories, even though he is already a true master, and has nothing left to prove.
Like Hennessy, he never stops and never settles,” continued the chairman.
Colours, symbols and freestyle brush strokes combined different graphic techniques to reveal a fresh artistic vision of Hennessy codes: 1765, the year Hennessy was founded; the grapevines, representing the source of Cognac’s prized eaux-de-vie; the diamond quilted pattern, which envelops the cork on each bottle; and the three stars, evocative of the early days of Hennessy Very Special’s quality classification.
The result is a final artwork that perfectly blends the styles of both artist and Maison.
This Hennessy Very Special Limited Edition is the latest addition to an ongoing series of collaborations between Hennessy and internationally renowned urban artists, including Scott Campbell, Ryan McGinness, Shepard Fairey, Os Gemeos and Futura.
It retails for R 429.95 in South Africa at selected outlets.
