This means that this year’s programme will range from test drives and interactive motoring to a 4×4 experience, super cars and pit access to elite classics and motorsport legends.
“Never has a motoring event in South Africa offered such a wide range of activities and areas of interest as the upcoming event,” said Konstantin von Vieregge, the CEO of the organising company, SA Shows Messe Frankfurt.
“It will, in fact, be the complete motoring experience.
“The development of the SA Festival of Motoring and its off-shoot, the WesBank Motoring Experience, by SA Shows Messe Frankfurt has flowed from the Johannesburg International Motor Show, which took place bi-annually in the past.
“This was basically a static display of vehicles and related products. Our move to significantly alter the concept of a motor show follows the international trend where several motor shows – including some events with long histories – have come to the end of their useful life and been discontinued,” explained Von Vieregge.
“We have decided to develop a fresh new approach to motoring events instead of following some international motor show organisers by discontinuing the local event entirely. Last year we staged the Festival of Motoring at Kyalami.
That event was well accepted by many exhibitors and visitors, but we realised that fine tuning was required. We believe we have made these changes with the format for this year’s multi-faceted Motoring Experience.”
As a value-added bonus this year, the 2017 Johannesburg Boat and Water Show will be co-located at the Kyalami venue over the same period as the WesBank Motoring Experience.
“The target market we are aiming for in terms of show visitors is wide as it includes car buyers, motoring fanatics (so-called “petrolheads”), motoring enthusiasts, and those for whom motoring is very much part of a specific lifestyle,” added Von Vieregge.
“It is for this reason that we have spread our offering over six themes to broaden the appeal to visitors and the response from exhibitors to this concept has been very positive.
Come see many motorsport legends and several significant car parades on the track, including 70 years of Ferrari, 50 years of AMG Mercedes-Benz, 50 years of Formula Ford and 50 Years of the Ford Perana, amongst others.
