Samsung appoints new Ambasadors!

The “baby-face of rugby“ and Boks utility player Pat Lambie has been identified as one of the brand Ambassadors’ for Samsung SA, and this would spur him to produce his magic wand as they meet with their nemesis in SA in weeks to come for the second-leg.

Lambie along with 5FM Dj Fresh, Reuben Riffel Celebrity chef and Miss Earth SA- Ashanti Mbanga, will be the ear and talk of Samsung, one of the world’s leading telecommunications and digital appliances company.

Every year, the company seeks to identify with relevant public figures who will champion their message across in the country, innovatively.

Importantly so, every individual has been given a particular brand to promote.  

Dr Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung SA, says at Samsung, creativity is in our DNA and we believe these local ambassadors embody this ideal, by using their unique talents to express their own originality and individuality.

“Just as Samsung continues to innovate with groundbreaking advancements across all product ranges, these individuals also seek to inspire their audiences through innovative approaches to their respective fields,” she says.  

Samsung brand boasts 197 offices across 72 countries and thus far, SA has been their happy hunting grounding in terms of market penetration and investor confidence.

According to Dr Potgieter, Samsung SA is the first electronics brand to partner with 49M pledge, hence their involvement with the Miss Earth SA.

Whilst Lambie will be hard at training perfecting his try-kicks ahead of their must-win clash, be sure to get the glimpse of others in their Samsung signature brands somewhere near you, stru!

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