Savanna- siyavanna mos- mzansi!

Well, its trending and questions have been raised on what’s really inside this cider drink, as there has been a new viral craze seemingly inspired by the popular beverage.

The video shows balancing one or more bottles of the dry cider on your head, face, back or chin or down it in one go. A lot of enthusiastic consumers of the beverage have taken part in the trend.

Is it good or bad for the brand, the show goes on though…

Talk of the show going on, recently it introduced a gimmick of Siyavanna South Africa – “We get you; we are on the same page” – has enabled Savanna to effortlessly tap into everyday situations and bring them to life. Think of Savanna as the social commentator around South Africans’ everyday life. 

This has been done in the form of a latest TV ad My friend, Savanna is tackling the #MyFriendZone. Not the one you are probably thinking about (sitting on your couch surrounded by wet tissues after your crush rejects you) – the other kind; the multiple friends South Africans tend make going around their daily business.

The barman, the receptionist arriving at the office park at the same time as you every morning, or that regular spotting you a mile away to help you carry your bags.

Each person becomes your friend, buddy, bafo, nja yam, bru or chana. This is all good and well but one crucial question never gets asked: “What is your name?”

Over the past year, Savanna has taken on many human truths with a crisp and witty perspective. Entertaining South Africans during Level 5 lockdown with the Savanna Virtual Comedy Bar (people were lonely and looking for an outlet), launching the Siyavanna Institute of Influence (the big deal around being an influencer in this era) and Savatical (we all need to rest, bafwethu, rest) – all of which added to cement Savanna as the biggest cider brand in the country.

No issue. Let’s just put them in the #MyFriendZone. No issue, of course, until a name is required.

“As a friendly nation, it is hard to imagine that nobody has ever been in this situation – you could also be in the #MyFriendZone. The television commercial brings to life this everyday occurrence and will leave South Africans with that ahaaaa moment – the penny drops, and we can relate to both having a friend and being a friend,” says Eugene Lenford, Marketing Manager at Savanna.

“People connect with ads that make them feel something, and subtle clever humour that makes you think is one of the surest ways to cause an emotive response. As South Africans, we don’t take ourselves too seriously, so humour is our superpower.”

Siyavanna South Africa, Savanna tackles the ‘my friend zone’.

See the ad here: 

Study, for who, for what?

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