The Cipher has been launched as a mystery product, in an opaque bottle, with no tasting notes, cask information or age statement. The experience of discovering the whisky is intended to be as personal and rewarding as possible.
Yes, this was evident as we made our way into The Glenlivet ‘Cipher Room’ were upon entering the dark and mysterious room- our ‘ghostly’ host Peter Methven-brand ambassador welcomed us with very dark ‘tasting glasses’ and digital experience to decode its unforgettable flavour notes, on offer. Mysterious indeed!
“It’s a limited edition and unfortunately, can’t tell how many units are available in the country,” he pointed out boastingly.
Visitors have been indulging in a delightful sense of play, deciphering this enigmatic new expression since its launch. And the bookings to experiment has been over-subscribed.
“A true connoisseur appreciates a great whisky with all of their senses. This is what the Cipher Room Experience is all about,” explains The Glenlivet brand manager Eugene Lenford.
“This year, we invited visitors to enter the fold of whisky connoisseurs and indulge in the single malt in a fun and immersive way. The unveiling of The Cipher, a limited-edition expression with loads of personality, is another great milestone that we’re eager to share.”
The Cipher joins a renowned whisky portfolio. The Glenlivet Classic range includes 12, 15, 18, 21 and 25 Year Old expressions, on exhibition as well.
Ok, please don’t ask how the contents look like or how it smells, suffice to say the bottle is way too black, mysterious ne?
The Glenlivet Cipher Room has been running throughout the festival with deciphering slots offered every 20 minutes.
Those who opt to participate will have the opportunity to taste The Cipher and take part in a digital experience to decode its unforgettable flavour notes.
A digital application available on The Glenlivet website is offered to help break the whisky code, before it wraps up tonight.
It’s available at selected retail shops for a cool R1500.
The annual Whisky Live fest began from November 9 ends tonight 11 at the Sandton Convention Center.
Well, you’ve been deciphered folks!
