HAIG CLUB Clubman a Single Grain Scotch Whisky, enters the South African market with verve and former Man U/England star David Beckam is in the country to promote it.
On Wednesday evening at Sandton, were the main launch took place the now turned ‘model’ Beckam said he was incredibly proud to be part of the creation of Haig Club.
“I look forward working with Diageo in South Africa. It is such an amazing country. Raising a glass of Haig Club Clubman last night with everyone was truly special”.
Diageo South Africa will activate a 360-marketing campaign to launch the brand in partnership with Beckham involving three days of events, tastings and retail activation. The TV ad is already on our screens.
The company will run a 30 second TVC entitled “Make your own rules” produced by London ad agency Adam & Eve.
Renowned DJ and entrepreneur Black Coffee will also make appearances at some of the activations.
Haig Club Clubman is the brainchild of master distiller and blender Chris Clark, that has applied his over 30 years’ experience to make a Scotch Whisky with perfect combination of distillery character and cask influence.
He matured the spirit exclusively in American Oak casks that have previously held Bourbon and the result is a wonderfully smooth, sweet and enjoyable Scotch Whisky.
It will be available at stores for R299.