The deal is for a year.
“We are delighted to have this association with Mi Casa as their talent appeals to a wide target audience – which includes a good proportion of a trendy generation that aspires to be associated with our brand,” says Sevin Govender, marketing director at MBSA.
“The trio are extremely social and entertaining and are quite active on social networks. With numerous festival appearances, they reach audiences of hundreds of thousands of fans and their philosophy,
“We are nothing without the people”, relates to our customer centric approach to our business.
We have various marketing activations planned for Mi Casa, and their engaging style and music renditions will keep our customers and fans entertained for some time to come with this fresh and new approach,” adds Govender.
They will drive the latest G-Class and two E-Class Coupes.
“We do not have a specific rand value as we will have numerous marketing activations with MiCasa as our forthcoming marketing plan rolls out,” Shirle Greig, media specialist at MBSA told SLM.
