It was unveiled at the #AXEPartyOfTheYear recently, were chart- busters gave a non-stop entertainment talent; that also served as a platform for young men to push the boundaries of what they can achieve once they’ve found their magic.
AXE ambassador and globetrotter DJ Black Coffee wrapped up the evening with top tunes- some heard for the very time, to fans who won exclusive tickets to the event held in Jozi.
Actress and dancer Bontle Modiselle was tasked with scouting young dancers and creatives to find their magic and share it with the world. And the evening belonged to them.
“The magic that unfolded on stage and in the crowd at the #AXEPartyOfTheYear proved to be the height of talent and passion that we know lives inside the hearts and souls of all South Africans,” says Unilever Marketing Deodorants Director, Keegan Alicks.
“As a brand, AXE encourages everyone to own what makes them unique and find their magic, and last night AXE brought the magic of Mzansi to life with the help of our makers and YOU.”
Distruction Boyz, Benny Maverick, Nasty C (who had to jump off stage due non participation from the crowd) gave a solid performances.
BC clad in AXE designer jacket hit a 90minutes- set Gold Master Mix- not bothered by what happened to wife having experienced an attempted hijack last week.
The all new AXE Gold male range is now in stores.
