PRODUCT of the Year South Africa (POYSA) is proud to announce the 2024 Product of the Year winners.
POY is the largest consumer voted award for product innovation in South Africa.
It is part of a global network of over 40 national programmes and was created specifically to champion new product innovation and provide shoppers with a shortcut to the most pioneering new products on the market.
Entry into the 2024 Awards were open to new products which were launched after January 2022, as well as products that have been in the market for 10 years or more. This year, products in 21 categories were evaluated across several criteria including product appeal, purchase interest, uniqueness and relevance.
Product of the Year is voted for by 2000 connected adult consumers in South Africa.
According to leading consumer research partner Kantar, 77% of people surveyed find that a Product of the Year logo influences their decision to try a new product.
Edith Venter, GM at Product of the Year South Africa, says: “Product of the Year recognition serves as the standard for consumer confidence, particularly within a retail environment where customers are faced with tough decisions at point of purchase.
Research shows that being recognised as a Product of the Year enables a consumer to make a quicker, more reliable and informed decision.”
Comedian Mpho Popps, was popping as the MC for the evening, by keeping guests on their heels.
The 2024 Product of the Year Winners are:
| CATEGORY | WINNER |
| Baby Care Baby Diapers | Clicks Made 4 Baby DryProtect Range |
| Baby Care Baby Pull Up Pants | Lovies Pull Up Pants |
| Banking | Standard Bank ACHIEVATM |
| Banking: Youth Banking | Standard Bank MyMo Youth Account |
| Cold Beverages: Oat Milk | Jungle Oat Drink Range |
| Heat & Eat Meals: Ready to Eat | Rhodes Quality Veggie Bowl Full Range |
| Hot Beverages | Society Caramel Toffee Cappuccino |
| Household Cleaning: Handwashing Powder | Sunlight Handwashing Powder 2kg |
| Household Cleaning: Laundry Bars | Sunlight Laundry Bar 500g |
| Household Cleaning: Auto Washing Detergent | Sunlight Summer Sensations 2in1 Auto Washing Liquid |
| Kitchen Cleaning: Dishwashing Liquid | Sunlight Dishwashing Liquid 750ml |
| Personal Care: Hair Care | MPL Sure2Gro Fermented Rice Water Treatment |
| Personal Care: Body Wash | Satiskin Blissful Berry Concentrated Refill 1l |
| Personal Care: Personal Health | Microlax Micro–Enema |
| Personal Care: Shaving | BIC Soleil Escape Jasmine and Eucalyptus 5 Blade |
| Personal Care: Facial Care | Sorbet BB Cream |
| Spices: Curry Powders | Hinds Spices Mild & Spicy Curry Powder |
| Spices: Refillable Spices | Robertsons Spice 85g |
| Spices: Food Coating | Hinds Southern Coating Seasoned Breadcrumbs |
| Vaping | Vuse Go Edition 01 (3000 puff) |
| Household Appliances: Cordless Floor Cleaner | Kärcher FC7 Cordless Floor Cleaner |
Entries for the 2025 Product of the Year Awards will open September 2024.
Image supplied (Winners at 2024 POY, held in Fourways recently).
