Female owned road-marking company thrives against all odds!

The bug of selling began at the age of seven selling eggs and sweets at school.

She gave us the low-down on how she established her business during media tour arranged by Eskom Foundation at the properties in Durban.

She also has another office in Johannesburg, which allows her to ‘be productive‘and make more business as well.

Launched in 2009, Megaphase Road Marking & Traffic Signs is 100 percent black women owned.

Its core business is the manufacturing of high-quality signage, accessories and road marking and line marking. Other services include road cones and studs, safety signs, regulatory and warning signs, and car branding, amongst others.

“This industry is highly competitive and male dominated hence I took a lot knocks along,” she says shyly.

She began her journey in a road marking and traffic signs company as a rep for years; and that caught her attention to venture into it, says Dladla, as she took media contingent on a tour.

 “I set about starting my own company in 2003 but big companies weren’t keen to listen. I then decided instead to start small as a distributor of road signs and protective clothing.

Look, were I’m today.”

She did this for five years and raised enough capital R3million to venture into the business of her dreams, being a manufacturer.

She has been shortlisted in the Eskom Foundation Women in Business Awards and other awards, respectively.

Now, a multi-million rand business with a turnover between R22 and R23million, Dladla says she is geared for expansion.

She plans to visit other African States and international countries to learn, impart and share ideas on the importance of road markings, etc.  

“Yes, I would love to expand my wings both locally and internationally because I enjoy selling, “she boastingly emphasized, before dashing off to another meeting.

Her young, hard working staff were on hand to explain all kinds of signs we come-across on our roads daily.


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.