“I’M self-obsessed, I’m full of myself, I overflow until I run over, I’m a leader, call me the head of slay, In the kingdom of I, I’m the queen, I ain’t got no type, I’m the only thing I like, My face card never declines, It pays out all the time, Nails done, hair done, everything did, I LOVE MWAH!
That’s the latest #ILoveMwah campaign launched by Strawberry Lips.
The fundamental message focuses on independent, successful women who proudly embrace their feminine flair.
It kicks off with a powerful manifesto that resonates with the theme of self-love. The message is clear: embracing your femininity is a strength, not a weakness. The manifesto celebrates women who are unapologetically confident, stylish, and full of self-love, including breast cancer awareness.
“In today’s world, women are fearlessly pursuing their dreams and aspirations, embracing their authentic selves more than ever. Girly girls are not often celebrated, and we wanted to create a campaign that truly celebrates their personalities, and how they genuinely show up.
Whether we’re supporting breast cancer survivors or ‘girly girls’ – Strawberry Lips is all about womxn empowerment,” said Kgalaletso Dithejane, DGB (Pty) Ltd Marketing Manager.
The campaign- the ‘girly girls continue to inspire and lead with confidence, style, and love for yourselves. Furthermore, your authenticity encourages others to embrace their true selves. As you shine, you create a ripple effect of empowerment and self-acceptance’.
The #ILoveMwah campaign encourages young girls to pursue their dreams without feeling the need to conform to traditional notions of success or appearance. It is a message that says: you can be both powerful and feminine. Moreover, it encourages women to embrace their unique identities.
