Last night at Shine Studios, Braamfontein, students and wanna-bees came in numbers for the SA launch, despite chilly conditions.
The hip and happening Refilwe Ralefeta, category brand manager for Stimorol went on to say:” Stimorol believes that Stimorol X-FRESH is going to drive South Africans’ gum experience to new heights.
Stimorol X-FRESH is the most exciting gum experience to hit the SA market, because it combines all the elements that has made Stimorol SA’s most-popular gum, but takes the chew to the next level,” she says.
“Stimorol X-Fresh is all about intensity – and helping you maintain yours. It is as fresh, explosive and exciting as the fast-paced life you lead”.
After hiatus Tshidi Moholo former Malaika lead singer was in attendance and told your’s truly, she’s enjoying the married life and being out out of the limelight has paid its dues.
“Ke shapo (super ok) and busy with other business opportunities,” she says with a broad, happy smile.
Ok, back to the competition.
Want to bust out a tune in the flesh? You and three friends can make music by chewing at any of the X-Track activations!
By combining a host of exciting elements, Stimorol X-FRESH is offering new-found fans the chance to step into custom booths across the country to express the freshness by making music with every chew.
The sound is projected outside the booth so spectators can hear what the feeling – it’s amazing! X-Track will be traveling around the country.