Tsogo Sun takes over struggling Hotel Formula chain!

 This follows their re-branding of poorly performing Hotel Formula chain country-wide.

 As part of take-over, the Midrand launch took place last week.

In addition to changing the signage and livery of the hotel brand, Tsogo Sun will be investing over R135 million over the next three years to upgrade and refresh the SUN1 offering.

According to Keith Randall, Managing Director Hotel SUN1, this forms part of the group’s strategy of investing in its business.

Commenting on the decision to rebrand the hotel chain, CEO of Tsogo Sun Marcel von Aulock says: “Post the acquisition we have evaluated the value of the brand in the budget sector of the market and concluded that a refresh under our brand was required.

Last year, we consolidated the group’s brands into one holistic identity under the sunburst. This iconic logo will now be applied to the 21 SUN1 hotels, making them instantly recognisable as being part of the Tsogo Sun group,” he says.

Boasting 21 SUN1 hotels offering a total of 1530 rooms spread across the major metropolitan areas of South Africa, it is represented in seven provinces and is aimed at both business and leisure travellers in the budget sector.

Offering en-suite rooms with showers, TV, air-conditioning and an eco-friendly lighting system, room prices range from R419 to R449.

It can accommodate up to three people, sharing.



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