WITH Boks ready to do battle with No.1 team Ireland for the Rugby World Cup in France on Saturday, South Africans are playing their part as well.
Currently No.2 in world rankings Springboks have prepared their arsenals against nemesis Ireland.
The Pool B clash is as big as it gets according to captain Siya Kolisi, while coach Jacques Nienaber knew their 7-1 bench “innovation” would get a negative response.
Back home, were the green and yellow jerseys are worn every Friday in support of our boys, Klipdrift has announced its #GoForGold campaign that aims to bring friends and fans together in our support for our national rugby team.
A new TV commercial Ad, has been shot that sees different groups of friends unexpectedly flung together as they race frantically through the city to secure their Klipdrift, ice and cola in time for kick-off.
Viewers are encouraged to pay close attention as two Bok legends from the winning team (and good friends in real life) make a humorous cameo appearance.
Fred Leclizo, Klipdrift Marketing Manager, describes Klipdrift #GoForGold as a rugby-themed game wherein fans get assigned a Springbok player randomly at the start of every Bok test.
Fans then follow on their mobile phone as their assigned Bok player accumulates points for their performance on-field. Based on one’s accumulated score at the end of the match, fans then qualify for different tiered Klipdrift prizes and a spot on the leaderboard.
Fred goes on to say, “The partnership between Klipdrift and the Springboks is an iconic friendship that brings together two legendary South African brands, and everyone has worked hard to develop a campaign wherein the two brands complement each other and enhance the game day experience for the fans.
I mean, what is better than supporting the Boks together with friends and a beautifully poured Klipdrift and Cola in hand. Oh, and don’t forget the ice!”
Fans are encouraged to sign up by going to klipdriftgoforgold.co.za
The game is free and compatible with most mobile devices.
So, with ice-cold glass of klippies & coke- lets continue to back our Bokke to make it to the finals, by hook or crook!
Image AP (Determined. Boks skipper Siya Kolisi ready for the Irish clash on Saturday in Paris).
